Rin water saving campaign
Rin has a laundry product that saves water when you rinse. The main TV campaign carries the Rin brand values, showcasing the Rin woman as heroic. However we thought that the act of water saving needs to have a social angle too. So, the second phase was called Jal Samruddh Maharashtra, which was about water scarcity in Maharashtra and how it impacts young girls. The following year, we told the story about the power of the collective and how if all of us come together, we can save large amounts of water using Rin. This youtube/facebook digital campaign was promoted as a water saving video demo at the world's largest laundromat - Dhobi Ghat in Mumbai.
Rin has a laundry product that saves water when you rinse. The main TV campaign carries the Rin brand values, showcasing the Rin woman as heroic. However we thought that the act of water saving needs to have a social angle too. So, the second phase was called Jal Samruddh Maharashtra, which was about water scarcity in Maharashtra and how it impacts young girls. The following year, we told the story about the power of the collective and how if all of us come together, we can save large amounts of water using Rin. This youtube/facebook digital campaign was promoted as a water saving video demo at the world's largest laundromat - Dhobi Ghat in Mumbai.
